Digital Marketing

Up until a few weeks ago I never had any idea how much time and effort it takes for organisations to get themselves high up on the Google List. It's incredible.

Somebody like me who had no idea what was involved, I just thought the links were there because they were the most popular or something, I thought they were just....there.

I never knew anybody used Search Engine Optimisation, not that i knew what that was either, to get their pages featured higher up the Google list.

One thing I do like though is the deal with the 'Paid-For' listings; they kind of have a nice justice to them when you discover that they only get clicked 20% of the time compared to the sites on the left of a Google results page, or the 'Organic' listings, which get 80% of the clicks. In my view, they deserve that figure because of the lack of effort they put into it compared to the 'Organic' listings. It's like when rich-kids do nothing in school then get 'Doddy' to buy them a place in Griffth College doing law or something pretentious (I love law, by the way) like that and coming out of it with a career they don't deserve, and a wage they don't deserve. There's no justice in that but with the Google List, there is.